Tag Archives: marketing

Gone Fishing…

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A friend at work offered a book he thought I would like, Shift by Peter Arnell, a big-time marketing guy in NYC. The book is pretty good, it is more about his struggle to go from over 400 pounds down to circa 150 (awesome feat, imho) but throws in some good life and business tidbits, as well.

His grandfather worked the fish markets in New York and would tell him this quite often, sometimes literally in regards to fishing and others, life. It resonated with me as I become more involved in business development in my company. I am trying to find where the fish are biting and then gently nudge management in that direction.

For a brief moment, I considered sending this drawing to Mr. Arnell and sharing what I said above. Then I read some stories that paint him to be an asshat. My fantasy of him loving my work and showering me with praise and being my new best friend melted into cease and desist orders and screaming into phones. Extreme, I know. He comes across as very charming in his book, very likeable, but that is easy to do in a book (or in a blog with stupid drawings) but a real jerk-wad in real life. Granted, the stories were few (and there were a fair share of positive ones) but why open myself up to that. I have enough asshats yelling at me.

What do you think? Share or keep our little secret?


It’s the Conversation, Stupid…

Twitter (and blogs and other social media stuff) is about conversations and relationships. It’s not another¬†megaphone to scream your spam direct marketing information about your products and services.

Biggby Bob (@BiggbyBob) gets it. Frank Ellison (@Comcast Cares) gets it.  Chris Brogan (@ChrisBrogan) gets it. Gary Vaynerchuk (@garyvee) gets it. Zappos CEO Tony (@zappos) gets it. Ashton Kutcher (@aplusk) gets it. Many, many others, too many to list here, get it.

To all of you self-proclaimed “SEO Experts” “Social Media Gurus” “Social Networking Ninjas” Be human. Be You. That’s what it’s all about.

It’s the conversation, stupid.

Chock Full O' Zen

Zen


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