Category Archives: Web 2.0

Coffey Music

The music store I have talked of is now blogging! Bob, the owner, took possession of the blog yesterday. The name of the music store is Coffey Music. Bob started sending out email updates called, “Relax…It’s Time for a Coffey Break,” (also the name of the blog) that were mini stories about happenings at the store. Blogging seemed to be a natural progression. I am very appreciative of Bob’s resceptiveness to all of this. I know he will do great things with it. I hope to help him move to other social networking venues like Facebook and Flikr or Photobucket.
So, enjoy a Coffey Break and if you ever find yourself in Westminster, stop in and say ‘Hi’ to Bob, Claudia and the guys.

The Music Store (Part 3)…

My foray into marketing/media consulting is going swimmingly. The Store owner likes the blog design and we meet on Saturday to finalize it and get it published! The ideal next step is to get him on some social networking sites like Facebook, My Space, Squidoo, or Flickr for cross-promotion. He is new to all of this so I don’t want to inundate him, so hopefully things will progress naturally.

The Music Store (Part 2)…

I talked with the couple who own the music store. They are intrigued and have been asking questions. They have a store website but they voiced their frustration with it being slow to update. Bob, the owner, has started an email update to his customers. It provides nice information about events and happenings but the best part is the slogan he uses in the subject line. It is a great play on the store name and very catchy. That title is what gave me the idea for them to start a blog and possibly move to social websites.
I am excited and but a little nervous. This is the first time I have done anything outside my comfort zone like this. My hope is that helping them start this new promotion tool will increase my knowledge and confidence.

Hey! I have work to do. How cool is that?!

The Wonderful Web 2.0…

I visited Seth Grodin’s blog for the first time today. As I read through his posts, I happened upon one talking about a shortage of digital coaches. At the bottom of the post was a link that led to a digital coach lens on Squidoo. I didn’t pay too much attention to the actual page the link took me to. Instead I started browsing through some of the various Squidoo “lenes” as he calls them. It was mixture of marketplace, marketing tool and blog all wrapped together. It was amazing. I immediately created two lenses, one on running and one on Westminster Coffee Shops. The later is not published, yet. I am still working on it. I followed another to bookmark my page on (I had to create an account, first).

I am starting to understand what Hugh MacLeod and Seth Godin are talking about. The old way of marketing things is giving way to this Web 2.0. I got to think about it. Anyone opening a new business of any kind can create a whole marketing plan for free just by doing what I did above. Squidoo can be a starting spot, since it looks to be oriented to give people a place to share their expertise or products. From there, they bookmark it on the many different social bookmarking sites. Their blog can point people to the Squidoo lens and also be added to social bookmarking sites. It is all too incredible. It is the new word-of-mouth.

I should thank my customer. Out of sheer boredom, I started reading blogs. That led me to create my own. From there, I have created a lens and bookmarked it on a social bookmarking site. At the tender age of 40, I have joined the internet generation. The wonderful web 2.0…

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