Category Archives: social media

It’s the Conversation, Stupid…

Twitter (and blogs and other social media stuff) is about conversations and relationships. It’s not another¬†megaphone to scream your spam direct marketing information about your products and services.

Biggby Bob (@BiggbyBob) gets it. Frank Ellison (@Comcast Cares) gets it.  Chris Brogan (@ChrisBrogan) gets it. Gary Vaynerchuk (@garyvee) gets it. Zappos CEO Tony (@zappos) gets it. Ashton Kutcher (@aplusk) gets it. Many, many others, too many to list here, get it.

To all of you self-proclaimed “SEO Experts” “Social Media Gurus” “Social Networking Ninjas” Be human. Be You. That’s what it’s all about.

It’s the conversation, stupid.

Chock Full O' Zen

Zen


Chalk One Up to "Old" Media…

This is a great story. In the Races and Places section of the March 2008 edition of Runner’s World was a story called Found in Boston. Jennifer Graham writes that as a specatator at the 2007 Boston Marathon she is handed a pair of running pants by a lady running the race. The lad started out in running pants but shed them once she and the air got warmer. She placed her name and address in the pocket along with $5 so she could give them to a by-stander with the request to ship them back to her. Long story short, the piece of paper falls out of the pocket and Ms. Graham has the dilemna of what to do with the pants.

I don’t think it would go over well with Jenny (“You did what with your good fleece?) so I wear an old sweatshirt that can be thrown to side and collected for donation. But I can see the thinking of the pantless runner. Find someone in the crowd who appears to be decent and a fellow “freak” to hand pants, fleece, etc and would oblige to send them in the mail .

This month’s edition of the magazine had a nice follow-up. The owner of the pants, a Ms. Laura Burger, read the article and realized Ms. Graham was speaking of her. She emailed Runner’s World and at the expo for this year’s Boston, Ms. Burger met Ms. Graham for a happy reunion with her pants. She is quoted in the magazine as saying, “Isn’t amazing how running connects people in so many ways?”

That is so true. I have met many great people through running. But what made me smile was the fact that the connection was made through “old” media of a magazine, not the “New” media of social networking.
I am new to the whole social media thing and I love it and learn something new everyday. But this time, old media let the world know it’s not dead yet.
(picture is from Scene 2,”Bring Out Your Dead” of “Monty Python and the Holy Grail.”)

How to Start An S* Storm…


Andrew Baron put his Twitter account up for auction this past weekend. Never heard of the guy but after seeing tweet by Chris Brogan, I became intrigued and checked it out. I am now following Mr. Baron.
It was amazing this weekend and this morning to see the conversations his little act started, both for and against. I really don’t care either way if he sells his account or not. What I find really interesting is how many people started talking. Here are just a few examples from my limited reading list:
Chris BroganIs Your Community For Sale
Rex HammockAre Twitter Followers A Community?
Robert Scoble Twitter and Inadequacy (er, The Great Friend Divide)

Some pretty big hitters and I am sure there a many, many more out there. Plus, just the Tweets alone is pretty incredible. A Google search on “andrew baron twitter account auction” produced 4,130 hits! Not bad for a couple days. Companies would give their right and left arms for this amount of free publicity.

Whether it was intended or not, he certainly started something. It will be interesting to watch over the next few days or weeks as the conversations and debates continue. Way to go Andrew.


Blogs vs. Journalism…

Mark Cuban wrote recently about how he feels about blogs vs. newspapers/journalism. I tend to agree with some of his thinking. Newspapers are for journalists to publish stories that are factual and (sometimes) impartial. I don’t go to a newspaper’s website to read their blog. I go for news reporting. (I do like his idea of “Real-Time Reporting,” though, may be a smart way for papers to successfully get into social media). Anybody can have a blog. I have one, for Pete’s sake! And I’m just some schmoe who got bored and felt like writing. (I just discovered this in my Google Reader, I’m sure the debate has only just begun.)


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