Category Archives: blog

It’s the Conversation, Stupid…

Twitter (and blogs and other social media stuff) is about conversations and relationships. It’s not another¬†megaphone to scream your spam direct marketing information about your products and services.

Biggby Bob (@BiggbyBob) gets it. Frank Ellison (@Comcast Cares) gets it.  Chris Brogan (@ChrisBrogan) gets it. Gary Vaynerchuk (@garyvee) gets it. Zappos CEO Tony (@zappos) gets it. Ashton Kutcher (@aplusk) gets it. Many, many others, too many to list here, get it.

To all of you self-proclaimed “SEO Experts” “Social Media Gurus” “Social Networking Ninjas” Be human. Be You. That’s what it’s all about.

It’s the conversation, stupid.

Chock Full O' Zen

Zen


A Re-Branding This Way Comes…

Changes are afoot. “Escape From Career Hell” does not do it for me anymore so I am going to take a little think about the direction and theme of things here.

I don’t really talk about my job anymore or my efforts to escape from my career hell. I still am trying to escape but how much can you say without turning into an annoying whiner, crybaby? It doesn’t help anyone nor is it very appealing.

I have a few ideas that are intriguing. Just need to noodle them through a little.

Time for a change. A purge. A cleansing. A re-branding.

Stay tuned.

SGH


Ads…

I keep going back and forth on whether or not to have ads. I had them at first, but nothing ever came of them and I thought they cluttered up the page, so they were removed.

Then, I read Colin Devroe’s blog post about his experiment with ads. His goal was to be able to use the proceeds to buy lunch at Panera. He seemed to have some success so I brought the ads back. My goal was a little more humble, I’d take being able to treat myself to a latte once a week.

Now I will be the first to admit that I don’t totally understand how the ads work. I figure someone clicks on an ad, money for me. I also included a Google search widget. Mr. Devroe talked about having on his and how it, too, can provide income. So, I played around with the settings and experiment and see what happens.

I’m not sure if my readership is too low or what exactly, but nothing is happening so the ads are gone again. I still think they are pretty much clutter and if they are not providing a useful function, then why have them. I’m sure there are knowledgable people out there that can provide strategies to bring in money but my blog is not that type of blog. It was an interesting exercise but it is over.

Do you have ads? Do they work?


Blogs vs. Journalism…

Mark Cuban wrote recently about how he feels about blogs vs. newspapers/journalism. I tend to agree with some of his thinking. Newspapers are for journalists to publish stories that are factual and (sometimes) impartial. I don’t go to a newspaper’s website to read their blog. I go for news reporting. (I do like his idea of “Real-Time Reporting,” though, may be a smart way for papers to successfully get into social media). Anybody can have a blog. I have one, for Pete’s sake! And I’m just some schmoe who got bored and felt like writing. (I just discovered this in my Google Reader, I’m sure the debate has only just begun.)


Coffey Music

The music store I have talked of is now blogging! Bob, the owner, took possession of the blog yesterday. The name of the music store is Coffey Music. Bob started sending out email updates called, “Relax…It’s Time for a Coffey Break,” (also the name of the blog) that were mini stories about happenings at the store. Blogging seemed to be a natural progression. I am very appreciative of Bob’s resceptiveness to all of this. I know he will do great things with it. I hope to help him move to other social networking venues like Facebook and Flikr or Photobucket.
So, enjoy a Coffey Break and if you ever find yourself in Westminster, stop in and say ‘Hi’ to Bob, Claudia and the guys.

Amazing…

Every night before bed I like to take about 20 or 30 minutes to read something not work or school related, something just for me. I am reading Seth Godin’s
“Big is the New Small.” The book is amazing and I am learning a lot from it. I can’t wait to make my way through his other ones.

Turning out the light, it suddenly dawned on me on how much I have discovered in the last month to six weeks. From stumbling on to Hugh MacLeod’s Gaping Void blog posting about social objects. This led to reading other blogs and getting inspired to write my own and to even take the risk of approaching a local shop to jump into the Web 2.0, hopefully, leading to a nice little side consulting business.

It’s amazing what you can do when you are bored.


The Music Store (Part 3)…

My foray into marketing/media consulting is going swimmingly. The Store owner likes the blog design and we meet on Saturday to finalize it and get it published! The ideal next step is to get him on some social networking sites like Facebook, My Space, Squidoo, or Flickr for cross-promotion. He is new to all of this so I don’t want to inundate him, so hopefully things will progress naturally.


The Music Store (Part 2)…

I talked with the couple who own the music store. They are intrigued and have been asking questions. They have a store website but they voiced their frustration with it being slow to update. Bob, the owner, has started an email update to his customers. It provides nice information about events and happenings but the best part is the slogan he uses in the subject line. It is a great play on the store name and very catchy. That title is what gave me the idea for them to start a blog and possibly move to social websites.
I am excited and but a little nervous. This is the first time I have done anything outside my comfort zone like this. My hope is that helping them start this new promotion tool will increase my knowledge and confidence.

Hey! I have work to do. How cool is that?!


The Wonderful Web 2.0…

I visited Seth Grodin’s blog for the first time today. As I read through his posts, I happened upon one talking about a shortage of digital coaches. At the bottom of the post was a link that led to a digital coach lens on Squidoo. I didn’t pay too much attention to the actual page the link took me to. Instead I started browsing through some of the various Squidoo “lenes” as he calls them. It was mixture of marketplace, marketing tool and blog all wrapped together. It was amazing. I immediately created two lenses, one on running and one on Westminster Coffee Shops. The later is not published, yet. I am still working on it. I followed another to bookmark my page on Del.ico.us (I had to create an account, first).

I am starting to understand what Hugh MacLeod and Seth Godin are talking about. The old way of marketing things is giving way to this Web 2.0. I got to think about it. Anyone opening a new business of any kind can create a whole marketing plan for free just by doing what I did above. Squidoo can be a starting spot, since it looks to be oriented to give people a place to share their expertise or products. From there, they bookmark it on the many different social bookmarking sites. Their blog can point people to the Squidoo lens and also be added to social bookmarking sites. It is all too incredible. It is the new word-of-mouth.

I should thank my customer. Out of sheer boredom, I started reading blogs. That led me to create my own. From there, I have created a lens and bookmarked it on a social bookmarking site. At the tender age of 40, I have joined the internet generation. The wonderful web 2.0…


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