May 15, 2008
Seth Godin today posted about companies’ foolish packaging choices for their products. He is so on point with this. Jenny and I talk about this all of the time. The amount of plastic surronding these products is completely ridiculous. Recently, we bought memory cards for my and Linc’s cell phones. The cards are no bigger than my thumbnail. With the adapters and case the whole thing is smaller than a typical business card yet they came in a plastic package about the size of a loaf of bread.
Today’s technology provides options to protect against theft without having to mold half a pound of plastic around the product. People are changing their lives to be more green. In our house, we have installed compact flourescent lightbulbs, we recycle as much as possible, carpool, and have recently just obtained reuseable grocery bags. This is a cultural change for our society, not a fad. It kills us when we buy a product that is more packaging than product. It is time for companies to start listening to consumers, adopt green policies and live it. Don’t just give lip service.
Can we change companies’ policy? Will they listen?