A Smart Move…

My wife pointed out a commercial for a plumbing company local to the Baltimore area. They have a very smart advertising campaign. The ad emphasizes the fact that they do the work, not subcontractors, on every project.

One of the national home improvement chains has been involved in a scandal over the last year. They subcontract home improvement projects and some their subs have not done the best quality of work. When the customers complain, the chain’s local store would not accept responsibility for the work. A Baltimore news station’s I-Team was all over the store, making the chain look very bad in the process.

I do not necessarily agree with the adage, “There is no such thing as bad publicity.” I would think the bad publicity the chain received from this story kept people away or at least made them think twice before letting them do work in their house. My wife and I would. Everything is marketing, even bad customer service.

The plumbing company is very smart for jumping on this and emphasizing the face they, not subcontractors, do the work.

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